RuPaul Brings All Aboard The Rainbow Book Bus And Online Store

Readers, your latest ethical bookstore has arrived. RuPaul is bringing everyone along his Rainbow Book Bus as he announces the release of his new online marketplace, Allstora, co-owned by authors.

Co-founded by RuPaul, Allstora hosts over 10 million titles for book lovers and seeks to uplift diverse authors by having them participate in the profit share. The Drag Race host shared the news on his Instagram on March 4, complete with his nonprofit organization, the Rainbow Book Bus, so avid readers of all backgrounds could feel welcome and invited.

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RuPaul’s vision for Allstora is for “empowering creators and cultivating community. Here, you can support your favorite authors, find your story, and find your people.”

As the Chief Creative Officer, RuPaul will also debut his Book Club in collaboration with Allstora. Its membership entails monthly book deliveries, exclusive interviews and playlists for passionate readers.

Their mission statement is “to protect, promote, and empower all storytellers through an equitable compensation model and to uplift the voices of underrepresented groups, including LGBTQ+ people, women, and communities of color.” Through this business model, buyers are able to purchase books with wholesale memberships, providing further discounts while ensuring authors are paid more.

As for RuPaul’s charitable venture, The Rainbow Book Bus will continue working with LGBTQ organizations to provide access to novels for diverse communities, especially in areas where book bans are a more significant threat. To further promote the nonprofit endeavor and Allstora, the Rainbow Book Bus is embarking on a nationwide tour to give away 10,000 books to marginalized peoples. Traveling to areas such as Tulsa, Oklahoma, Memphis, Tennesse, and Atlanta, its effort will not only spread literacy but also promote a marketplace where authors receive their fair share.

The announcement coincides with the release of RuPaul’s memoir, The House of Hidden Meanings, which will be available for purchase starting March 5. The novel details his life journey to become one of the most prominent LGBTQ+ figures in media and will be the first novel pick for RuPaul’s Book Club at Allstora.

The innovative online book marketplace is open for memberships now.

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