The Influence Of Black Culture On The 2024 Election

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As the 2024 election approaches, the impact of Black culture on political discourse is more pronounced than ever. From social activism to the influence of Black celebrities, the dynamic interplay between culture and politics is shaping the campaigns and agendas of candidates across the board. Here’s a closer look at the key factors contributing to this influential role.

Black Activism

Black activism has long been a powerful force in shaping policies and political agendas. Organizations such as Black Lives Matter and various grassroots movements have galvanized communities, highlighting issues such as racial justice, police reform, and economic equity. These movements not only raise awareness but also hold politicians accountable, pushing for concrete policy changes that resonate with Black voters. As candidates prepare for the election, they are increasingly attuned to the priorities set forth by these organizations, often tailoring their platforms to align with the demands of the community.

In February, Black activism took center stage as several lawmakers and organizations sent two letters to President Biden, urging discussions on advancing reparations legislation. The initiative seeks compensation for Black Americans in light of the long-term detrimental effects of slavery. The first letter was signed by influential Black Democratic representatives, including Barbara Lee, the late Sheila Jackson Lee, Cori Bush, and Jamaal Bowman. The second letter garnered support from over 150 organizations and individuals, featuring prominent figures like Rev. Al Sharpton, NAACP President Derrick Johnson, and the National Black Justice Coalition, along with grassroots organizers from United by Equity.

Activists and lawmakers believe that a firm commitment to reparations could bolster support for presidential candidates Vice President Kamala Harris and Donald Trump among Black voters, the majority of whom favor reparations, according to a 2022 Pew Research Center poll. Yet, both candidates have yet to publicly clarify their positions on the crucial issue.

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Black Celebrities 

The influence of Black celebrities in the political arena cannot be overstated. High-profile figures such as actors, musicians, and athletes have a unique ability to mobilize young voters and amplify important issues. Celebrities like Oprah Winfrey and Garcelle Beavais are using their platforms to advocate for voter registration and participation. Their endorsement of candidates can significantly sway public opinion, as their reach extends beyond traditional media outlets into the daily lives of millions. By harnessing social media and engaging directly with their followers, these stars are not just raising awareness but actively driving voter turnout and shaping the political landscape leading up to the election.

Oprah Winfrey, 70, held her livestream event Unite For America on Sept. 19 in support of Vice President Harris, where she gave the 59-year-old Democrat a chance to address the concerns of Americans face to face. In a candid conversation with a live audience and millions of viewers online, Harris addressed key issues such as inflation, border control, gun violence, and the erosion of reproductive rights, emphasizing her vision for progress and giving voters a chance to share their concerns.

Kamala Harris, in Michigan event with Oprah Winfrey, slams Trump for killing the bipartisan border security bill. “He’d prefer to run on a problem instead of fixing a problem. And he has put his personal political security before border security.” pic.twitter.com/mlpBxiHiem

— Keith Boykin (@keithboykin) September 20, 2024

In a video posted to Instagram Sept. 16, Garcelle Beauvais addressed the harmful “lies” being spread about the Haitian community by former President Donald Trump.

The Real Housewives of Beverly Hills took to Instagram to denounce the damaging conspiracy theories about Haitian immigrants living in Springfield, Ohio, which Trump’s divisive rhetoric has fueled. During the Sept.10 presidential debate, Trump falsely claimed that Haitian immigrants in the city were eating residents’ pet cats and dogs, but Garcelle swiftly rebutted the vile rumors, condemning them as racist and deeply harmful. She stressed that the way to counteract the racist narrative was by voting out the Republican leader.

“The power we have is to vote, to register and vote, and stop this madness, this chaos,” The 57-year-old Hollywood star added. “We’re supposed to be uplifting each other, from our leaders to our neighbors. This has got to stop… we can’t just sit by. Register to vote. We have 50-something days. Go out and vote. We need to stop this chaos.”

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A post shared by Garcelle Beauvais (@garcelle)

The Power of Black-Owned Media

Black-owned media outlets play a crucial role in framing political narratives for Black voters. These platforms prioritize stories and issues that matter most to their communities, often challenging mainstream media portrayals. Outlets like NewsOne and The Root provide a space for in-depth discussions around the policies affecting Black lives, ensuring that diverse voices are heard. 

A February study revealed that Black Americans are more inclined than other racial and ethnic groups in the U.S. to consume news via television. Approximately 76% of Black adults report getting news on TV at least occasionally, compared to 62% of both White and Hispanic adults, and 52% of Asian adults. Additionally, 38% of Black Americans express a preference for television as their primary news source, a figure that surpasses that of other racial and ethnic groups. However, about a quarter of Black Americans (24%) report getting news from Black news outlets frequently or very often. An additional 40% of Black adults said they sometimes turn to these sources. 

As the November election approaches, Black media sites have the potential to foster deeper connections with their readers, offering a space that prioritizes reporting on issues that resonate with the community and make them feel seen, heard, and valued. Both candidates should recognize the importance of engaging with Black-owned media to effectively communicate their platforms. This engagement not only helps candidates better understand the concerns of Black voters but also empowers the community to make informed decisions at the polls.

The Intersection of Hip-Hop and Politics

Hip-hop has a storied history of intersecting with politics, and this election cycle is no different. Many hip-hop artists are vocal about their support for various candidates, using their platforms to influence public sentiment and voter engagement. Figures like Fat Joe and Quavo have actively participated in discussions around policy, social justice, and economic inequality, advocating for change through their platforms, music and social commentary. 

In 2023 Quavo paid a visit to Capitol Hill with a “call to action” to prevent gun violence during the 52nd Annual Legislative Conference following the death of his groupmate and nephew Takeoff. Joined by his sister Tatiana Davenport –Takeoff’s mother – the former Migos rapper met with Vice President Kamala Harris, House Democratic Leader Hakeem Jeffries and several other powerful political figures to address the gun violence epidemic plaguing America.

In August, Axios reported that Fat Joe appeared alongside President Biden and First Lady Jill Biden at a post-debate campaign rally in Raleigh, North Carolina. Analysts suggested that the partnership could enhance the President’s appeal to Black voters ahead of the election, even though he has since withdrawn from the race. A Grammy-nominated artist, Fat Joe has been a prominent supporter of the Biden campaign, having previously taken part in a panel with Vice President Kamala Harris in March that addressed marijuana decriminalization.

Historically, rappers have played significant roles in political campaigns, from endorsing candidates to rallying support during elections. This unique blend of artistry and activism not only reflects the cultural relevance of hip-hop but also serves as a powerful tool for mobilizing voters and shaping political dialogue.

As we approach the 2024 election, the influence of Black culture is unmistakable. Through activism, celebrity engagement, media representation, and the rich legacy of hip-hop, Black voices are not just participating in the political process; they are actively shaping it. This cultural dynamism ensures that the concerns of Black communities are front and center, making them a pivotal force in the upcoming election.

SEE ALSO:

National Voter Registration Day: How To Prepare For Election Day, Step By Step

Former DNC Chair Michael Blake On Voter Mobilization And What’s At Stake For Black America This Election

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